Worked to refurbish and reimagine the iconic New York City restaurant, Serendipity3 Taking visual cues from the restaurant's eclectic history and decor, we brought an Alice-In-Wonderland-eque whimsy to the new look and feel — featuring custom-created interior artwork, playful neons, menu updates, collage-inspired wallpaper and beyond. Vintage NYC elements combined with a sweet surrealist twist pepper their way through each touchpoint to surprise and delight customers at every turn. In collaboration with Alison Golcher Stoner and Adrienne Hugh, we created a new mascot — a dripping ice cream scoop. Channeling that same energy to the marketing and promotion, the relaunch came with a revamped social presence, including outrageous food photography and animations to propel the NYC sweet spot into a modern day limelight.

Branding
Signage
Packaging
Menu Design
Merch Design
Web Design
Social Media
Photo Direction
Interior Design

2021-2025

Creative Direction
Hannah Hillier
Weston Wittru

Design
Adrianna Kusmierczyk
Adrienne Hugh
Alison Golcher Stone
Sasyk Mihal

Copy & Strategy
Margie Fox